Here are two HUGE tools no small business should do without! I provided affiliate links below. But these are the two you need to begin marketing your business or services online.
If you cannot let potential customers know what you have to offer, collect their emails, and send them awesome email messages designed to increase sales, then it doesn't matter how well you know Facebook or Instagram, or whatever other social platform you are using.
First, you need an email provider. No, not GMail or Outlook.com. But an email provider that can LEGALLY send out mass emails on your behalf to those that WANT them! I use Mail Chimp. It's easy and they have a free version for those just starting out. Although for just $10/mo you get the great Automation feature. That means as soon as someone opts in they get an email without you having to do anything! (once you set the email campaign that is)
Next, you need to create awesome looking sales pages designed to convert visitors into leads and eventually into paying customers! LeadPages is hands-down the best for getting these great pages up in minutes!
I have been using them for some time and I can't tell you how many emails we get from folks that WANT to hear more about our services. All through Facebook ads and YouTube videos linking to the LeadPage that asks them to opt in to get great, useful information about a specific good or service we offer.
All you do after you create your custom LeadPage is connect the opt in box to the email list you created in Mail Chimp! Then folks that want to learn more and volunteer their contact info can do so through the LeadPage and then that incredible automated email campaign can go out!Go ahead, check it out below!